Only 10 to 15 years back, law firms seldom looked at marketing and advertising seriously. Clients usually came across referrals as well as personal networking. But with the massive competition on the market, law firms have found it essential to invest in advertising and marketing to promote their services. While the basic principles of marketing and advertising management stay the same, certain adjustments may be needed to produce strategies which will specifically benefit the law firms.
In the following paragraphs, we will mention 10 law firm tips you can follow to improve your firm’s marketing.
- Update your personal or firm profiles on the attorney listing sites such as Martindale, FindLaw, etc. For those websites, like Avvo, which include client testimonials, ask several clients to publish nice things about you.
- Check out the requirements and methods for Lawyers and best Lawyer reviews.
- Take control of your own firm profile on company sites such as Manta and yp.com. Google your firm’s name and see exactly what comes up in the results, and after that go into the different listing sites and revise your information.